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The MTV European Music Awards 2009 took place in Berlin on the 5th November with a line up that featured Beyoncé, Shakira and Jay-Z. Lumacoustics was asked to provide a custom digital interactive wall solution based on the YrWall digital graffiti wall. YrWall typically allows users to create graffiti digitally using a modified spray can on a 3 metre wide screen, for MTV functionality was added to allow full interactive control of a Twitter-based application.

The interactive wall took centre stage on the Access All Areas backstage show presented by Fall Out Boy’s Pete Wentz. As soon as Pete began creating art on the wall he wanted one in his home, commenting that it was “the most awesome thing ever!”. Pete then hosted guests including Katy Perry, Leona Lewis, Joss Stone, Back Street Boys, Green Day and Placebo asking them to use YrWall to sign their name or create some art.

The artwork was then automatically sent from the interactive wall to the MTV production office where it could be shown online or full screen during the live broadcast. As well as being able to create digital graffiti, the show’s host and guests were able to monitor Twitter activity about the European Music Awards on the digital wall using an interactive Twitter application. The spray can was used to click on images and words on the screen to bring up a real-time display of activity on Twitter. Again this was fully integrated with the show’s production to enable seamless switching between the graffiti and Twitter applications.

Emily Macdowell, producer at MTV based in New York commented that “the interactive wall was a really exciting focal point for the guests and the cameras, the Lumacoustics team were great to work with”.

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Date: 5/11/2009 Location: Berlin, Germany Link: MTV European Music Awards