London’s premier celebration of design returned for its third showcase after attracting record visitors in previous years.
Sponsored by Jaguar, Clerkenwell Design Week presents an abundance of design and architecture talent.
The three day festival brings together a number of events including product launches, parties, auctions and workshops.
We had the pleasure of working with leading UK based supplier and manufacturer, Altro.
They required a fun and interactive way to draw passing design enthusiasts onto their exhibition area.
The YrWall provided just this. Not only were guests given the chance to demonstrate their design skills in full; they were then given the opportunity to take their creations home in the form of a freshly printed souvenir.
This was a world first! Google have always been big fans of the YrWall so they decided they wanted eight all at the same time.
We built eight custom screens, all with live sticker printing. The YrWall screens were customised with the classic Google logo for delegates of the EMEA sales conference to doodle over.
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Lumacoustics worked closely with YouTube on their stand at the Cannes
Lion International Advertising Festival to highlight YouTube’s creative
and innovative approach to brand communication. YrWall was used to
promote YouTube Play, an open and engaging project in collaboration
with the Guggenheim Museum showcasing the use of digital media in
The highly customisable YrWall interface was used
to create a YouTube Play branded template and delegates were asked to
design a logo on the wall that represented what YouTube Play meant to
them, encouraging interaction and research into YouTube’s project.
Designs from the wall were then immediately transferred onto t-shirts
to create instant and unique mementos of the event – each one also
featuring YouTube Play’s branding.
Lumacoustics was also on
hand to take digital photos of delegates with their t-shirts and then
process them as Polaroids, displaying them on a large YouTube photo
wall. Delegates were spotted wearing their t-shirts throughout the
YrWall was filmed for Wired.com
at the event. Share
Cannes, France Links: Cannes Lions International Advertising Festival YouTube Play
hereCan't see the photos? Try viewing
Google Jam is where Google showcase all their latest range of products, as well as those in development, to a handpicked audience of creative and technology specialists.
Lumacoustics, in conjunction with DesignScene, combined our YrWall digital graffiti wall with our expertise in 360 projection environments to the cover walls of the historic Shoreditch Town Hall with images of Google's latest products as well as some of the virtual graffiti art created on YrWall during the event.
YrWall itself had been custom-branded with the Google Jam logo and designs from
the wall were used to create personalised t-shirts.
Detailed information about this project can be found on our Lumacoustics project page.
London, UK Link: Google
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The 2010 Virgin London Marathon Expo ran from 21st to 25th April at the
ExCeL Centre in London. Every runner competing in the marathon was
required to attend the Expo to register and collect their all-important
bibs ready for the big race day on Sunday 25th April.
Visitors to the Expo had the opportunity to sign their name, write messages of support or contribute
to artwork on YrWall. Images and messages from the wall were then used
on race day at the start and finish line to spur on runners and
supporters. All the artwork created on the digital graffiti wall was
uploaded to Facebook or emailed directly from the wall itself.
London, UK Link: Virgin London Marathon
hereCan't see any photos? Try viewing
The launch of the brand new Chevrolet Spark also marked the launch of a new kind of live music tour. Each venue is not just different but somewhere that provides a unique live music experience, an unscheduled 'pop-up' event.
Lumacoustics brought along YrWall along with our projection mapping know-how to the launch party to provide live projection onto the new Chevrolet Spark car. As users painted their designs onto an outline of the car on YrWall, the design appeared on the car on display.
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: 8/4/2010 Location:
London, UK Link: Chevrolet Spark Unscheduled Tour
here.Can't see the photos? Try viewing
Lumacoustics teamed up with mega-advertising agency M&C Saatchi on a project to enable 11-18 year olds create their own NatWest debit cards on a custom version of the digital graffiti wall.
When complete, the image was printed out in high-quality, along with
terms and conditions information as a take away for each child.
The image was also uploaded in real-time to the NatWest website where
the user could order a real debit card with their own design on it. Share
London, UK Links: Natwest M&C Saatchi
Can't see the photos? Try viewing here.
The MTV European Music Awards 2009 took place in Berlin on the 5th
November with a line up that featured Beyoncé, Shakira and Jay-Z.
Lumacoustics was asked to provide a custom digital interactive wall
solution based on the YrWall digital graffiti wall. YrWall typically
allows users to create graffiti digitally using a modified spray can on
a 3 metre wide screen, for MTV functionality was added to allow full
interactive control of a Twitter-based application.
interactive wall took centre stage on the Access All Areas backstage
show presented by Fall Out Boy’s Pete Wentz. As soon as Pete began
creating art on the wall he wanted one in his home, commenting that it
was “the most awesome thing ever!”. Pete then hosted guests including
Katy Perry, Leona Lewis, Joss Stone, Back Street Boys, Green Day and
Placebo asking them to use YrWall to sign their name or create some art.
artwork was then automatically sent from the interactive wall to the
MTV production office where it could be shown online or full screen
during the live broadcast. As well as being able to create digital
graffiti, the show’s host and guests were able to monitor Twitter
activity about the European Music Awards on the digital wall using an
interactive Twitter application. The spray can was used to click on
images and words on the screen to bring up a real-time display of
activity on Twitter. Again this was fully integrated with the show’s
production to enable seamless switching between the graffiti and
Emily Macdowell, producer at MTV based in
New York commented that “the interactive wall was a really exciting
focal point for the guests and the cameras, the Lumacoustics team were
great to work with”. Share
Berlin, Germany Link: MTV European Music Awards
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Bristol is the home of Lumacoustics and YrWall and for the Bristol Festival 2009 we created something very special - the World's Largest Digital Graffiti Wall!
Fantastic local gallery Weapon of Choice brought together a collection of local graffiti artists to create artworks on the standard 3 metre wide YrWall and their creations were then beamed live onto the side of the Lloyds building on Bristol's harbourside using powerful projectors. The graffiti wall images covered an incredible 290 square metres in total.
If that wasn't amazing enough, we created a Wiimote controlled virtual Police helicopter - modeled on those used by the local Avon and Somerset Police Force - which flew across the wall highlighting the artwork.
More details on this project are available on the Lumacoustics project pages
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Harbourside, Bristol Links: Bristol Festival Weapon of Choice
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Smirnoff are running a series of parties around the world entitled "Smirnoff Original Nights", each one has been radically different and pushed the envelope of experiential events. In July 2009 it was the turn of London. Matter at the 02 provided the venue with its incredible sound, lighting and projection system.
Joining the extensive side show action, such as a tattoo parlour and fortune teller, Smirnoff allowed guests to draw their perfect night using Lumacoustics’ YrWall digital graffiti wall. The wall was a hit throughout the night, with users not only able to upload their designs to Facebook but also Bluetooth their artwork to themselves or friends. Share
Greenwich, London Link: YrWall on Facebook